Nimble CRM: Recruiting Automation Meets Personalization

Of the many demos I’ve done in the past few weeks – it’s been something of a trial by fire – a few were mildly interesting. But almost none actually got me excited enough to become a daily end user of its product. Nimble is a “social CRM” which combines pretty much everything you need for task and contact management into a single, simple and intuitive solution ideal for candidate relationship management – and more.

Nimble exemplifies the growing divide between consumer and human resources technology. It’s extremely intuitive in both user interface and user experience, so easy a caveman or an HR generalist could do it. Most industry specific CRMs which market themselves as “candidate relationship management” systems even though they’re really just scalable ways to send, segment and track mass e-mail campaigns. That’s not innovative – that’s marketing automation disguised as recruiting.

The Nimble Today home screen displays contacts with whom you’ve recently interacted, as well as an option to mark their relative importance and auto schedule a reminder to follow up with them, along with your integrated calendar, and recent social media interactions ranked by relative influence & personal relevance. Think of it as a kind of dashboard of your professional existence.

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Nimble seamlessly integrates with the major social networks, as well as the Google and MS Office product suites, allowing easy uploading and consolidation of contacts across disparate networks. It also integrates with marketing automation products like Hubspot and MailChimp for contact uploads, as well CSV files, Google Doc & Excel spreadsheets, etc., and is both system and browser agnostic.

Nimble exemplifies the growing divide between consumer and human resources technology. It’s extremely intuitive in both user interface and user experience, so easy a caveman or an HR generalist could do it. Most industry specific CRMs which market themselves as “candidate relationship management” systems even though they’re really just scalable ways to send, segment and track mass e-mail campaigns. That’s not innovative – that’s marketing automation disguised as recruiting.

Nimble, on the other hand, actually creates a completely personalized experience that incorporates a contact (or candidate’s) social profiles, Klout score, contact information and personalized notes or information directly into their profile or record. This consolidated recording and reporting represents significant potential for increasing recruitment efficiency and effectiveness, turning disparate systems and point solutions.

Most HR industry specific CRM point solutions really refer to some clunky way to segment and track e-mail campaigns by utilizing ATS records. But Nimble, which recently announced integration with RChilli, a resume parsing service that extends the suite’s capability to include candidate contacts & campaigns, has the potential to actually deliver enterprise grade capabilities with a price point that’s within reach for any recruiter.



Matt Charney is the Executive Editor for RecruitingDaily. Follow him on Twitter @MattCharney or connect with him on LinkedIn.

  • Jon Ferrara

    Matt, Thank you for sharing your feedback on your Nimble trial experience. I love that you have shared your feedback from a recruiters perspective. We designed Nimble to be applicable to any business engagement, regardless of the vertical focus. I always love to learn how people apply Nimble to their specific business niche.

    In the end all business people need to put their business contacts into a platform, layer on intelligence, segment out people who matter to reach out and connect then develop and nurture a relationship into revenue.

    We aim to make Nimble drop dead simple and smart and do all the heavy thinking and lifting so that you can focus on what you do best, engaging in an authentic and relevant way to the right customer at the right time on the right channel to turn conversations into customers.

    Thx again for sharing your Nimble experience.

    Best

    Jon

    Jon Ferrara – CEO – Nimble.com – Simple, Smart, Social Relationship Management


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