Besides being social networks, what does Twitter, Facebook, and Instagram all have in common? Video! And now you can add LinkedIn to the list of video sharing platform. Any mobile user, on Android and IOS phones, have the ability to upload or film native videos. And it is truly easy. But here is the question. Why would anyone on a business site want to record and upload a video?
Since pre-Microsoft acquisition, LinkedIn has tried to become more ‘trendy.’ A little more ‘relevant.’ Starting back in 2015, we saw the transition Linkedin started looking less and less like a business site and more and more like Facebook. CEO Jeff Weiner described the change like this:
“There’s going to be an evolution from a little bit of everything to what matters most to you professionally.”
But what we all have seen this year is that Linkedin is making major changes. they want to be more of a social network. So back to the question. Why would anyone want to use video on LinkedIn?
“…text cannot capture the work,” said Pete Davies, a group product manager at the LinkedIn. But when you can record those kinds of jobs, he added, “we find they make for stunning visuals.”
Potentially, this is a great branding tool. Both for users and business. Use it to record what is going on in the office. Perhaps you can record natively an event you are attending. For whatever reason you want to share video content, LinkedIn just doesn’t want you to have to go to another site to do so.
Unfortunately, don’t leave Facebook just yet. So far LinkedIn video does not have live streaming capability but I am sure that is what is next.
In the LinkedIn mobile app, find the share box for (iOS) or the post button on Android phones. Tap on the video icon. Now, you can record a video to post now or upload any video you already have on your phone.
As a bonus, with LinkedIn video, you can get data about who is looking at your video, where they live, how many views you have and receive comments. It is very easy. The video below shows my first foray into LinkedIn video. Sure it is “neat.” The answer we don’t know yet is, will users see this as a benefit or more of a social destraction.