Did you know that when you are entering in search terms and phrases with Google, most of your terms entered are forgotten? That’s right! If you don’t know already, you do now. Google has algorithms that detect commonly used words such as: I, do, where, how… you get the point. These are called Google stop words. Google Stop words are simple words that hinder the relevance of your results.
For example: if you are looking for some information regarding layoffs, and you typed in “how many layoffs does merk anticipate?” Google will only search the following: Merk layoffs anticipate. Unless of course you quote the phrase. Either way your results get struck and are limited. In most cases “anticipated” would be left out as well since it holds no relevance to the indexed results.
Examples from Google that might illustrate this a bit better;
- USE [lasik eye surgery]
- NOT [documentation on lasik eye surgery]
- USE [jobs product marketing Sunnyvale]
- NOT [listings of product marketing jobs in Sunnyvale]
It is important for recruiters to know about how Google interprets search commands and stop words, because Google is so important for sourcing candidates. Make sure you know what you’re really getting when you recruit on Google…