Posts by: Bruce Johnston

Is LinkedIn Sales Navigator a Waste of Money?

Here is the  most popular question I have received in the past ten days: LinkedIn user: “Bruce, where is ‘search’ in the new user...

LinkedIn? Never Heard of it. Not an April Fools Joke.

There are people in this world who do not use LinkedIn. This is not an April Fools joke. I have clients that do not know of or ever heard...

Linkedin Endorsements

LinkedIn Endorsements Have Become Important. There’s A Lesson Here

Way back when Skills and Endorsements were introduced (yes, they were announced in late September 2012), I did it myself. I wrote about the...

LinkedIn Is 277% More Effective

LinkedIn Is 277% More Effective Than Everything.

Take social media statistics with a grain of salt. An enormous grain of salt. How many times have you seen someone use the following to...

Linkedin Talent Solutions

Yo, Sucka: How You Are Getting Played By LinkedIn

LinkedIn had 400 million users, but three-quarters of them log in once a month…or less One of the statistics that jumped out at me in...

Group Effort: LinkedIn Group Member Search Returns…sort of.

If the old group member search was a tiger, the new search is a kitty cat. When LinkedIn overhauled the groups function a few months ago,...

LinkedIn Groups: Useful Group Features Are Quietly Sunset

From LinkedIn’s Help Center, words that will make any regular LinkedIn user nervous: “We want everyone to get the most out of every...

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