The Art of Seduction: The Importance of Employer Branding

Best Employer BrandingIf you are going to be successful in the sourcing and recruiting space, you need to know what your employees, stakeholders and customers think of you. Marketers have done this for years to attract customers, but now Sourcers, Recruiters and HR professionals have to do it too.  Employer branding involves showing what you have to offer to potential and existing employees.

The official definition of Employer Branding is:

Employer branding is the term commonly used to describe an organization’s reputation as an employer, as opposed to its more general corporate brand reputation. The term was first used in the early 1990s, and has since become widely adopted by the global management community.

Want to Learn How to Create the Best Employer Brand?

You may be sick of hearing it, but have you checked out your Employer Brand lately? Candidates are making decisions about joining your company by looking at your company page, career site and sites like Glassdoor. On our Blab today, me,  Zach Brown joined me and Katrina Kibben to share his best employer brand tips and tricks. Watch to learn about the best employer branding tips and tricks including:

  • How Employer Branding is Changing
  • Employer Branding Strategy
  • How to get EB buy in
  • Employee Value Proposition (EVP)
  • Importance of Employer Brand when it Comes to Reviews
  • #EBFluff
  • Embracing Marketing in Recruiting

You will learn all this and much more and even have few laughs along the way.

best employer brandingAbout our guest: Equipped with over 15 years of professional experience, Zach Brown joined DBI in 2014 and has been able to apply his background building and leading successful teams of creative and business professionals to deliver high quality recruiting and strategy solutions to clients around the world. As the Director of Marketing and Sourcing, Zach drives content strategy and social media campaigns for DBI in addition to leading recruitment sourcing efforts. He also acts as a consultant, advising and coaching architecture and interior design firms on the strategic and operational aspects of talent acquisition and employer branding.

Zach graduated cum laude from the Hoff School of Business at Corban University with a Master of Business Administration (MBA). He is also a proud Veteran of the United States Army Military Intelligence Corps.

Connect with Zach on Linkedin and Twitter.




About the Author: Jackye Clayton is recognized as a people expert who puts the Human in Human Resources. An international trainer, she has travelled worldwide sharing her unique gifts in sourcing, recruiting and coaching. She offers various dynamic presentations on numerous topics related to leadership development, inclusionary culture development, team building and more. Her in-depth experience in working with top Fortune and Inc 500 clients and their employees has allowed her to create customized programs to coach, train and recruit top talent and inspire others to greatness. Follow Jackye on Twitter @JackyeClayton or connect with her on LinkedIn.

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