Do You Have the Right Email? Use this E-Mail Validation Cheat Sheet.

Even with all the social media tools available, recruiters usually opt to send an email as their first method of contact.

With all of the Chrome Extensions available, finding an email is relatively easy. But validating emails is not a step most recruiters take. And unfortunately, without validation, you will never know if a candidate is not responding because they are not interested, or if they just never got the email.

Let’s start with finding emails. We’ll use John Smith as our test candidate.

You have identified the perfect candidate, John Smith, on LinkedIn. You have his bio and name for the companies he has worked for, but what you don’t have is his email address. So, how do you find out what his work email is? Here is one way to search for a valid email address.

Email Verification1 – Find the Company Domain Name

A company’s name is not always their domain name. For example, American Airlines’ domain name is “AA.com.”

Another point to consider is that not every company is a .com. It could be .io, .co or .org. So your first step is to identify the proper domain name. Fortunately, most companies on LinkedIn will have a profile page identifying their domain name.

Another great way to find this out is to use Blockspring. This is a data services company that connects spreadsheets to any web service. There is a Blockspring template you can use that, once populated with company names, will automatically search for company pages and domain names. Click here to try it for yourself.

2 – Find the Correct Email Structure

The most common email structures are:

  • firstinitiallastname@company.com
  • lastname@company.com
  • firstnamelastname@company.com
  • lastname@company.com
  • firstname_lastname@company.com
  • firstinitial_lastname@company.com
  • firstnamelastinitial@company.com
  • firstname@company.com

Email Verification3 – Verify the Email

The next step would be to do a search to see if the email you are trying matches up to the person you are looking for.

Tools like Email Checker, and MailTester will allow you to enter an email and see if the email is valid. To make sure that the email that you have validated is for the right person, cross reference it by entering it into LinkedIn, Facebook, or Twitter. Also, you can do a simple Google search using Boolean such as “John Smith” @companyname.com.

The methodology above works if you are just checking a few emails. But if you are trying to check dozens or hundreds of emails, you should use a bulk email tool. NeverBounce, Bulk Email Checker, and HuBuCo are all examples of tools that can verify hundreds of emails at a time.

The tips listed above really are showing you the long way to see if an email is valid or not. In other words, they help you to find out if the email is real. But, there are several things that you have to take into consideration.

Email VerificationCatch-All Email Accounts

A catch-all email account is set up to receive all messages that are sent to an incorrect email address for a domain.

For example, you have three email addresses set up for companyname.com — info@companyname.com, sales@ companyname.com, and webmaster@companyname.com. Companies often set up info@companyname.com as a catch-all email account. Then, any email messages sent to potentialcandidate@companyname.com (or any invalid email address), are sent to the catch-all account (info@companyname.com).

So, although you may have validated an email address, that does not mean it actually got delivered to the person it was intended to go to.

Spam Filters

You can have the right email address, but based on your email content it may still end up in a spam filter. According to an article on ReturnPath.com, only 79 percent of permissioned email marketing messages reached consumer’s inboxes, according to a recent study conducted by global data solutions provider Return Path. The rest were delivered to spam folders or weren’t delivered at all.

Here are some tips to keep your emails out of the spam box.

  1. Don’t use “Spammy” Language —  But really, this is the most common reason that emails are going into someone’s spam box. Avoid using phrases like, “to whom it may concern,” “click here,” “dear recipient,” “cash,” or “make more money.”
  2. Include a Plain Text Version of Your Email — Plain Text means sending an email with no formatting options such as bold, underlines, italics, graphics, or other layout options.
  3. You are Too Excited!!!! Or Are You? — Believe it or not, if you use an exclamation point and a question mark in your subject line, it will get flagged by a spam filter.
  4. Get Your Domain Verified — Have you ever heard of SPF, DKIM, or DMARC? These are the acronyms represent entities where you can authenticate your domain, which will help your email from going into spam filters.

It is difficult to argue, such actions are not easy and laborious work and require considerable effort and time. If you are sufficiently advanced in optimizing your hiring process, verification can be simplified with the help of turnkey solutions of recruiting software.

For example, some email aggregators, extensions and TA platforms use the built-in verification system. It helps to check all emails that are issued by one candidate in search for validity with one click – to separate valid, invalid and catch-all. Some services do not issue invalid ones at all and mark valid and catch-all emails in different colors, leaving the choice of sending for the sourcer.

Other aggregators mark emails with a percentage that shows the probability of delivery. However, in most cases, such services are paid and everyone chooses by himself to save money or to optimize time.

Fortunately, a straightforward solution that can help. SignalHire is a Talent Acquisition Platform with the DB of 220M candidates profiles with their 100% valid contact details guaranteed by real time email verification and validation. It is equipped with a complete package of ATS features for collaboration with the whole recruitment team, from small companies to large enterprises. Also, to find candidate emails and phone numbers in a single click, just download SignalHire Chrome Extension and use it with your favorite social network.

There is never enough time in the day. Don’t waste time sending emails that are going to bounce. Take the time to validate emails and you will have a better response rate — and more starts.  Give SignalHire a try today and get 50 contact requests for FREE.

Here is a video by Dean DaCosta showing how he uses SignalHire.

Editor’s Note: This post was sponsored by SignalHire, and RecruitingDaily received compensation for publishing this post. Now that we’ve got that disclaimer out of the way, we’d like to clarify that they don’t compensate us for liking a product. We liked it on our own. First published July 25, 2017 updated October 11, 2017.

 



About the Author: Jackye Clayton is recognized as a people expert who puts the Human in Human Resources. An international trainer, she has travelled worldwide sharing her unique gifts in sourcing, recruiting and coaching. She offers various dynamic presentations on numerous topics related to leadership development, inclusionary culture development, team building and more. Her in-depth experience in working with top Fortune and Inc 500 clients and their employees has allowed her to create customized programs to coach, train and recruit top talent and inspire others to greatness. Follow Jackye on Twitter @JackyeClayton or connect with her on LinkedIn.


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